Rice Krispies Squares

This was part of the Rice Krispies Square’s campaign “It’s all lies”. The campaign is all about telling outrageous lies about the product, before reminding people that nothing said about the bars is true since they aren’t even square in the first place.

Lewis’ role:

Concept, Art Direction, Copywriting.

The extra content served people online who had already been shown the main ad.

It even became an exhibit at Doncaster Museum. Not even lying. Undoctored evidence below: