British Dyslexia Association - Experiential

Winning a total of 150k worth of free media for the British Dyslexia Association through the Ocean Outdoor Digital OOH competition, this idea took first prize. The idea uses the digital screens to sense how long people have been reading the copy, and jumbles up and flips the letters so the ad gets harder to read the longer you look at it. The final campaign ran in Westfield and across sites in the North West.

Lewis’ role:

Concept, Art Direction, Client Acquisition.