McDonald’s Kickstart

On the surface McDonald’s and sport may not seem like the most obvious of unions, yet McDonald’s have long had a strong association with football which has flourished over the years. One of their main areas of support is with grassroots football, where McDonald’s provide funding for community clubs to make sure that kids get a standard good kit, facilities, coaching and refereeing. The brief from the client was for a film to explain the good work they do. The idea was to make the kids shine like professionals, thanking the people that helped them get there.

Lewis’ role:

Concept, Art Direction and copywriting.