McDonald's Icons

Lewis was asked to create a digital poster and logo to promote the new phone charging service at McDonald's, a really simple brief and a really simple solution.

The client liked that so much, they then briefed him again to create a full set of icons to be used in the UI of the new touch screens they were installing across every store, as well as screensaver letting people now about the screens.

Lewis’ role:

Concept, Graphic Design, Art Direction

Awards:

Clio: shortlist

Creative circle: Bronze

Epica: Bronze

Kinsale: Bronze

With the outside and windows covered we then moved indoors, where we used McDonald’s iconic trays to promote the phone charging service. We designed liners to sit in the tray that made it look like a giant smartphone, with a pop-up ‘low battery’ notification to carry the message.