NHS Cervical Cancer - Social
With the objective of increasing the number of young women going for their test, Claire created an online film for Facebook, Instagram and Twitter. The film targeted 25-35 year olds – the demographic who are most at risk of developing cervical cancer, but have the lowest screening attendance rates.
Claire’s role:
Concept, Scriptwriting, Art Direction.
Awards:
The Brave Awards: Winner - Not for profit category
Roses: Bronze
The social film was served to the women most at risk across Instagram, Facebook and Twitter and went across all NHS social channels including posts by multiple cancer charities.
We also created spots using language specifically tailored to cinema.