The Paralympic Games
With an inherently Channel 4 tone of voice, Claire created a tactical campaign that launched the moment the Olympic Games closing ceremony finished. TV spots ran immediately with tactical press ads appearing on the front pages of newspapers the next day. A national billboard campaign ran the day after the ceremony as part of the Meet the Superhumans campaign.
Claire’s Role:
Concept, copywriting.
Awards:
D&AD: Graphite Pencil
Creative Circle: Gold, Silver
British Arrows: Bronze
Creative Review: Best in Book
Campaign: Campaign Of The Year, Top Ten Posters Of The Year
Promax: Silver
