BT Code a Cake
To raise awareness of BT’s commitment to teach the nation digital skills, we created Code a Cake. A digital experience, where parents and kids learn code together by programming cake baking robots - often with messy results.
We made the intimidating world of coding accessible, through the simple metaphor of baking a cake. We created a physical kitchen, with five custom-built working robots to help children learn the basic concepts of code and connect their choices to real world affects.
Our role:
Concept, copywriting, art direction
Press:
Mashable, Gizmodo, Trusted Reviews, Link of the day
Awards:
We created a range of social ads to drive parents to the site.
We also sent special packs out to select influencers with young families.
